Just look at it… The 543-strong hoard, amassed by British dentistry entrepreneur James Hull, has been estimated to be worth anything from £25m to £110m.
Upkeep of the collection has been assigned to JLR’s new Special Operations division under John Edwards. ‘We share the same objective as James to keep this unique collection in British hands,’ says Edwards ‘and we are delighted this agreement secures their custody for the future.’
JLR is keen for the acquisition to emphasise its efforts to promote and support British motoring heritage, for which the Special Operations division performs a key role. The company says it will use the collection ‘to support brand and experiential marketing in existing and emerging markets’.
‘I have got to know Jaguar Land Rover well in recent years and they have borrowed cars from the collection for events,’ said collector James Hull. ‘They are the perfect custodians to take the collection forward and I know it is in safe hands.’