The sponsored Defender is being put to work at the new lion enclosure and education centre at Ensessakotteh, Ethiopia, transporting food and equipment around the 190 acres (77 hectares) of protected wilderness – home to more than 70 rescued animals.
Named ‘The Tree House’ centre, the newly re-designed wildlife facility has been designed to incorporate a range of teaching activities that educate the next generation in conservation and the care of wildlife.
Born Free is dedicated to animal welfare and the protection of endangered species, and has long been a recipient of Land Rover sponsorship in Africa and elsewhere.
‘The redevelopment of the centre at Ensessakotteh is a project that Land Rover and Born Free have been working towards for some time,’ said Mark Cameron, JLR’s Global Brand Experience Director. ‘The facility will provide a protective environment to care for the wildlife. The centre will also play a vital role in educating young people about the importance of conservation and will make a real difference by spreading awareness about how people can adapt their lives and attitudes to ensure a sustainable future for man and wildlife alike.’
Click here for more information about Born Free’s involvement in Ethiopia.