During the quarter ending September 30, growth in the UK, USA and Europe wasn’t enough to fully offset sharp declines in other markets, particularly a massive year-on-year slump in China of 32%. That lead to Jaguar Land Rover’s overall drop of 1% (110,200 vehicles were produced during the quarter) and widespread murmuring over whether the company was wise to be investing so heavily in its overseas infrastructure.
But within weeks JLR was breaking its own records again. Chinese sales are recovering, but remained 22%down in November 2015 compared to November 14. Meanwhile, boosts in the UK, Europe and the USA (70%, 68% and 52% respectively) brought total sales for November 2015 to 46,547.
That’s an increase of 27% on November 2014, and represents an average of more than one vehicle per minute.
Total JLR sales for the calendar year to date were also up 4% on the same period in 2014, reaching 437,512. By contrast, Land Rover took eighteen years from 1948 until 1966 to make its first half-million vehicles.
Range Rover and Range Rover Sport continue to grow in popularity, and even the aging but loveable Discovery 4 (which by now feels rather heavy compared to its lighter, aluminium stablemates) enjoyed 7% growth in November.
More Discovery Sports (now available with JLR’s new Ingenium engines) are being now being sold than all Jaguar models combined (9358 compared with 7992).