A visit to Cumbria marked the renewal of the partnership between The Prince of Wales’ charity and Land Rover where five Discovery Sports are being offered for whole year to aid any aspiring young farmers manage their rural business.
With the average age of a farmer in the UK standing at 59 and just 4% being under the age of 35, the lack of young people entering into the farming industry is concerning for the Prince.
He spent the day with young farmers in North Cumbria, joining them in using the Discovery Sport to reverse trailers around obstacles, checking water depths and tackle an off-road course.
Jeremy Hicks, Jaguar Land Rover’s UK Managing Director, said: ‘Land Rover is synonymous with the countryside and we’re looking for the UK’s most enterprising young people who would benefit from the use of a Land Rover Discovery Sport.
‘Access to a 4x4 vehicle can be crucial to getting a rural business off the ground. By providing a vehicle with capability to tackle the most challenging of rural terrains, space for seven and excellent towing capacity, we are aiming to help five ambitious young people to further their rural careers.
Environmental conservation requires an estimated 30,000 new entrants by 2020 to maintain and protect our countryside, while in forestry, 53% of the workforce is over the age of 40.
Director of The Prince’s Countryside Fund, Claire Saunders, said: ‘There’s an acute need for young people to be supported to enter farming and related careers and a multitude of opportunity waiting for them.’
So if you’re between 21-35 and a wannabe farmer make sure you get your application in by 29 April 2016. You can find more information on how to apply here.
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