We’ve already seen what happens when Jaguar Land Rover’s skunkworks sets about making Land Rovers either stupidly opulent (Range Rover SVAutobiography) or insanely quick (Range Rover Sport SVR). What they’re yet to reveal is a Land Rover developed for extreme terrain.
But we know it’s coming. This will be the third and final part of the team’s remit – one that’s nominally been branded SVX.
‘From an emotional perspective it is pressing that we do an SVX,’ said SVO boss John Edwards in a recent interview for Autocar magazine. Edwards won’t reveal which model will get the SVX treatment first but the Discovery 5 (which is due to be unveiled in a few months time) seems a likely candidate... as does the next-generation Defender.
‘We have taken the opportunity with the Sport SVR to go right, and SVX gives us a chance to go left. […] We will be amplifying the core brand values.’
Having recently lost the Defender from its lineup, Land Rover needs to hang onto those values now more than ever, as many fans of the archetypal no-frills off-roader need some convincing that the company isn’t turning its back on its heritage. Land Rover needs an SVX.
And a proper one too – especially since the company appears to be closer to revealing a Range Rover ‘sport coupé’ or ‘Evoque Plus’ (a putative rival to the BMW X6) than it is to unveiling the next Defender.
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