It’s the latest stage of Jaguar Land Rover’s ambitions to evolve from being a British manufacturer that sells worldwide, to a global manufacturer with factories all over the world. Copying the mould of its biggest German rivals should help cut shipping costs and protect against regional currency fluctuations, increasing the company’s margins.
Located in the region of Itatiaia (home to Brazil’s earliest National Park) the £240 million facility is JLR’s first plant in South America, and includes what it claims is the most advanced ‘Emissions Conformity and Certification’ facility on the continent.
JLR announced it would build the £240 million facility back in 2013, while mid-way through construction its Chinese factory in Changshu. (Unlike the Chinese project, which is a joint investment with local carmaker Chery, this new factory is a 100% JLR endeavour.)
Since then we’ve had confirmation that Jaguar Land Rover vehicles will be built in Slovakia – the unlikely home of a burgeoning car industry. Speculation builds over whether Slovakia will become the home of the next-generation Land Rover Defender.
Intriguingly, as the new Brazilian factory is reportedly about 100 miles along a motorway from another new factory owned by Chery, it’s worth speculating that there could be collaboration between the two manufacturers in Brazil as well as China.