If you’re in the market for a new Land Rover you’ll soon be able to buy one completely online or in-store at JLR’s new shop in London’s Westfield Stratford shopping center.
The new store and parallel website has been developed with Rockar, pioneering digital retail experts, and has been created, JLR say, ‘in response to changing demands' from its customers.
So how does it work?
Essentially, you can walk into the new JLR store in London’s Westfield shopping center and walk out with a brand new Land Rover on order.
Rockar allows customers to browse models, book test drives, specify their car, spec, arrange finance and even trade in an existing model all before buying pressing the ‘buy’ button.
The Westfield store will be manned by ‘Angels’, staff who offer advice, show colour and leather examples and generally help customers use the system - plus show customers around the six vehicles on display. It differs from a traditional dealership with the ‘Angels’ not working for commission and are there purely to advise and help.
And if you need some more time to mull it over, you can log in and continue the process back at home. Rockar’s own research found that around 60% of customers will leave the store and complete their purchase online later.
Once ordered, a Service Centre based a mile away from Westfield will prepare the new cars for delivery, service, maintenance and warranty works.
Rockar is aiming to revolutionise the car buying process for the digital world and already work with Hyundai selling their cars on the Hyundai site.
CEO of Rockar, Simon Dixon, says: ‘We’ve turned new car buying on its head and created a whole new way to buy a car. Our research has revealed that customers in today’s digital age are looking for an easier way of buying cars, more aligned to how they shop for their clothes, food and gadgets. Rockar’s recent success has proved this research with over 60% of its customers now buying online.’
The Land Rover site (landrover.rockar.com) launches on September 7 and Jaguar Land Rover Westfield Stratford store opens on October 4.