After 26 years there will no longer be a Land Rover Show at Billing Aquadrome.
The show, which started out as the LRO Birthday Party, had been a staple part of the UK Land Rover scene since 1991, drawing thousands of visitors from across the world each year.
Land Rover Owner magazine was involved with the show from 1991 to 2000 when it was felt that the magazine’s show had outgrown the site, and moved to Stoneleigh Park – and subsequently to Peterborough showground, where it thrives.
But, such was the popularity of the Billing venue that a Land Rover show remained at the original site. This popularity continues to this day, which makes this news particularly poignant.
Speculation had been rife for decades that the show’s days at Billing Aquadrome were numbered. Now, though, bosses at the Northamptonshire venue have confirmed that the 2016 show was the last – they’ll be using the show space to site more static caravans.
In the wake of this news, two shows have sprung up. Kelmarsh Hall, in Northamptonshire – a few miles from the Aquadrome – will play host to a Land Rover show on the weekend of July 21,22 and 23 July 2017, while another show, using the Billing show’s off-road course, will be held at Grange Farm. This site has been used for camping at the show for years and is just across the river from the aquadrome. A date for this event has not yet been given.
We’re sad to see the end of the show, having been involved with it for much of its run, but we have concentrated on building our show at Peterborough into the event it is today.
The November issue of LRO, on sale tomorrow, includes a 15-page report from LRO's 2016 Peterborough Show – the biggest and best Land Rover show of the year, with more than 18,000 people attending this year's event.