Range Rover ‘Fifty’ edition marks 50th anniversary

Land Rover has unveiled a new limited edition of the Range Rover to celebrate the model’s 50th anniversary. Named simply the ‘Range Rover Fifty’, the newly adorned flagship was announced to the world 50 years to the day since British Leyland first unveiled the original Range Rover.

Range Rover 'Fifty' edition marks 50th anniversary

by Theo Ford-Sagers |

Production will include both short- and long-wheelbase models, and will be limited to 1970 vehicles – a nod to the Classic’s year of launch. Spec is to be based on the already sumptuous Autobiography trim level, and buyers will be able to choose between one of four existing colours (Carpathian Grew, Rosello Red, Aruba or Santorini Black).

Power will come via the current line-up of petrol, diesel and (depending on which part of the world you’re in) plug-in hybrid P400e powertrains.

What’s special about it?

For an ‘extremely limited number’ of customers, Land Rover’s Special Vehicle Operations (SVO) division will offer one of three non-metallic colours from the original Range Rover palette: Tuscan Blue, Bahama Gold and Davos White. We rather like that idea…

Range Rover 'Fifty' edition marks 50th anniversary

To impress passers by you’ll be able to choose one of two new 22in wheel designs, and exterior detail strips will receive an optional golden lustre thanks to Auric Atlas paint. A new ‘Fifty’ script – ‘created personally’ by Land Rover’s design cheese Gerry McGovern – will feature in the exterior wing vent trim and illuminated treadplates. Inside, the logo appears on the dash, the centre console (with a number denoting which of the 1970 vehicles you’re in) and also the seats, where ‘Fifty’ will be embossed into the front headrests.

Overall it’s quite a discrete package; the exciting ones will be those wearing non-metallic 1970s paint!

Range Rover 'Fifty' edition marks 50th anniversary

A cheaper option…

For those of us who don’t have wallets the size of houses, Land Rover is also offering these limited edition prints to celebrate the Range Rover’s anniversary. Only 1000 prints will be made, each measuring 30cm x 40cm and costing £100, as well as 100 large-format (42cm x 59cm) versions printed on aluminium – yours for £500. Get them here

Range Rover 'Fifty' edition marks 50th anniversary
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