What3words and Land Rover work to save lives

Land Rover works with British technology company to address location issues

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One of the difficulties with living on an island is knowing how to get to the more remote properties, especially in a hurry. Sat navs are fine, but they may not recognise the more remote places – and that could prove life-threatening in an emergency.

What3words gets around that by giving every 3m x 3m square on Earth a unique 'address' made up of three words. We mentioned it in our August 2016 issue, praising the idea and now Land Rover has teamed up with Dr Brian Prendergast on the Isle of Mull to give all 2000 residences a plaque with their unique address.

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The three-word addresses will help Dr Prendergast and his colleagues to respond to emergency call-outs more quickly and accurately, as well as improving everyday healthcare on Mull. Without detailed local knowledge of the island, it can be difficult for new members of his team to find individual homes where postcodes cover large areas and there may be no formal street names.

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Using three-word addresses will vastly improve the ability of doctors and nurses, particularly those new to the island, to locate and assist remote-living patients. We believe it will not only help us deliver a better routine healthcare service, but will save vital minutes in emergency call-outs that could literally save a life. The island is really grateful to what3words and Land Rover for putting Mull on the map.
— DR BRIAN PRENDERGAST, TOBERMORY & SALEN SURGERIES
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At Jaguar Land Rover we are passionate about the impact technology can make when combined with the talent of our people. Addressing Mull by Land Rover is the ideal way to launch our global humanitarian partnership with what3words, which has the potential to transform isolated communities around the world by making them more accessible. We have more than 40 active social impact projects that could benefit, so this is just the beginning of what we can achieve together as we explore exciting opportunities for the future.
— CHRIS THORP, RESPONSIBLE BUSINESS DIRECTOR, JAGUAR LAND ROVER
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Find your own what3words address using the map on the company's website.