What’s the story?
Former Land Rover executive, Mike Gould examines how the Freelander fared under Ford and Tata and explores the stories behind the world’s one-time best-selling 4x4, the Freelander. His unique perspective on the development and eventual demise of this revolutionary model, which changed the way the SUV market looks forever, makes a gripping read.
Our favourite bit?
It’s not often that we get to read such open and detailed information from someone who works or used to work within the Solihull factory.
And the verdict from LRO writer Mike Gould?
The replacement of the Freelander 2 with the Discovery Sport opened a gap in the SUV market. It’s doubtful that Land Rover will leave that gap unfilled for long.